The global technological advancement has formed various Ecommerce based sales platforms. Where the new era has created tremendous opportunities, on the other hand, it has forced many high street businesses in liquidation. There are large number of SME businesses who will not be able to embark upon new opportunities created by the World Wide Web e-commerce, which requires IT knowledge.
Furthermore, the global e-commerce platforms has provided a unique opportunity to individuals, designers, artists and entrepreneurs to showcase their talents. Our traditional businessmen needs online presence for their products, therefore, understanding the web based e-commerce also proves to be a challenge for marketing their products online.